A Short Review on the Trend of Mobile Marketing Studies.
Mohammad IsmailRazli Che RazakPublished in: Int. J. Interact. Mob. Technol. (2011)
Keyphrases
- literature review
- mobile advertising
- data mining
- long term
- mobile phone
- empirical studies
- systematic review
- social media
- website
- decision making
- mobile applications
- neural network
- telecommunications industry
- mobile payment
- mobile environments
- mobile computing
- mobile users
- context aware
- mobile devices
- mobile commerce
- mobile learning
- electronic commerce