Login / Signup
They liked and shared: Effects of social media virality metrics on perceptions of message influence and behavioral intentions.
Ji Won Kim
Published in:
Comput. Hum. Behav. (2018)
Keyphrases
</>
social media
individual differences
social networking
social context
prior studies
user perceptions
user generated content
social influence
information diffusion
email
social media platforms
big data
online communities
mental states
positively correlated
short messages