Pricing decisions in marketing channels in the presence of optional contingent products.
Peter M. KortSihem TaboubiGeorges ZaccourPublished in: Central Eur. J. Oper. Res. (2020)
Keyphrases
- decision making
- consumer behavior
- decision makers
- marketing campaigns
- website
- long term
- multi channel
- yield management
- data mining
- social media
- potential customers
- strategic decisions
- predictive modeling
- uncertain demand
- viral marketing
- dynamic pricing
- customer support
- high tech
- pricing model
- customer relationship management
- product development
- decision process
- purchase decision