Pricing decisions in marketing channels in the presence of optional contingent products.

Peter M. Kort Sihem Taboubi Georges Zaccour

Published in: Central Eur. J. Oper. Res. (2020)

Keyphrases

decision making
consumer behavior
decision makers
marketing campaigns
website
long term

multi channel
yield management
data mining
social media
potential customers
strategic decisions

predictive modeling
uncertain demand
viral marketing
dynamic pricing
customer support
high tech

pricing model
customer relationship management
product development
decision process
purchase decision