Evaluating online ad campaigns in a pipeline: causal models at scale.
David ChanRong GeOri GershonyTim HesterbergDiane LambertPublished in: KDD (2010)
Keyphrases
- causal models
- advertising campaigns
- display advertising
- causal discovery
- structural model
- online learning
- conditional independence
- causal reasoning
- structural equation models
- causal relationships
- causal structure
- dependency graphs
- directed acyclic graph
- online advertising
- scale space
- social media
- causal relations
- data mining
- tractable cases