Optimizing query rewrites for keyword-based advertising.
Azarakhsh MalekianChi-Chao ChangRavi KumarGrant WangPublished in: EC (2008)
Keyphrases
- original query
- keywords
- relational queries
- database
- keyword search
- structured queries
- response time
- query rewriting
- user interaction
- query execution
- query expansion
- user queries
- query evaluation
- answering queries
- query refinement
- database queries
- relevance feedback
- data sources
- complex queries
- data structure
- query processing
- semantic search
- databases
- personalized search
- search engine
- natural language
- relational databases
- online advertising
- range queries
- xml queries
- keyword queries
- result set
- multi dimensional
- retrieval systems