Managing Conflicting Interests of Stakeholders in Influencer Marketing.

Shixun Huang Junhao Gan Zhifeng Bao Wenqing Lin

Published in: Proc. ACM Manag. Data (2023)

Keyphrases

decision making
website
data mining
information systems
policy makers
consumer behavior
social media
customer relationship management
user profiles
marketing strategies
information retrieval
data mining applications
database
predictive modeling
artificial intelligence
direct marketing
telecommunications industry