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A practical multi-objective auction design and optimization framework for sponsored search.
Qian Li
Liang Wang
Lirong Xia
Wenxun Zheng
Yuxuan Zhou
Published in:
Oper. Res. Lett. (2023)
Keyphrases
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multi objective
optimization algorithm
optimum design
probabilistic model
optimization problems
budget constraints
user interface
web search
multi objective optimization
sponsored search
sponsored search auctions