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A Review on Gamification and its Potential to Motivate and Engage Employees and Customers: Employee Engagement through Gamification.
Anchal Gupta
Gomathi S.
Published in:
Int. J. Sociotechnology Knowl. Dev. (2017)
Keyphrases
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game mechanics
user experience
game design
customer base
serious games
game play
human resources
video games
information technology
case study
learning experience
marketing strategies
customer behavior
information systems
design process
data sets
literature review
customer data
user engagement