Can consumers be persuaded on brand microblogs? An empirical study.

Kem Z. K. Zhang Stuart J. Barnes Sesia J. Zhao Hong Zhang

Published in: Inf. Manag. (2018)

Keyphrases

social media
online shopping
social media streams
decision making
brand image
topic detection
microblog posts
internet usage
consumer behavior
user generated content
databases
marketing campaigns
search advertising
purchase intention
information overload
case study
learning algorithm