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Customer Journey Maps for Demographic Online Customer Profiles.
Deepa Ittimani Tholath
Fr. Casimirraj S. J.
Published in:
Int. J. Virtual Communities Soc. Netw. (2016)
Keyphrases
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electronic commerce
customer behavior
customer satisfaction
online learning
customer service
customer data
customer knowledge
purchase behavior
call center
customer relationship management
retail banking
churn prediction
online environment
information systems
email
case study
decision trees