Target market selection and marketing effort under uncertainty: The selective newsvendor.
Kevin M. TaaffeJoseph GeunesH. Edwin RomeijnPublished in: Eur. J. Oper. Res. (2008)
Keyphrases
- risk averse
- risk neutral
- risk aversion
- decision making
- utility function
- market competition
- stochastic programming
- decision makers
- long term
- short and long term
- website
- portfolio management
- data mining
- customer relationship management
- customer retention
- multistage
- stock market
- financial markets
- robust optimization
- market share
- small and medium sized