Understanding the in-app advertisement effect on mobile user ad accessibility.
Shalinda AdikariPublished in: PACIS (2017)
Keyphrases
- mobile users
- mobile applications
- mobile phone
- mobile networks
- mobile devices
- mobile computing
- location dependent
- mobile environments
- user experience
- location based services
- user mobility
- mobile commerce
- m learning
- context aware
- sponsored search
- information sources
- theoretical and practical implications
- base station
- mobile technologies
- mobile agents
- mobile services
- internet access
- display advertising
- location management
- data sets