Digital traces for business intelligence: a case study of mobile telecoms service brands in Greece.
Giannis MilolidakisDemosthenes AkoumianakisChris KimblePublished in: J. Enterp. Inf. Manag. (2013)
Keyphrases
- business intelligence
- case study
- data warehousing
- end users
- data warehouse
- decision making
- business intelligence systems
- business information
- data analysis
- service providers
- decision support
- critical information
- service management
- mobile devices
- business requirements
- microsoft office
- knowledge management
- knowledge discovery
- strategic decisions
- big data
- service oriented
- web services
- microsoft sql server
- sql server
- business users
- service quality
- databases
- data mining
- predictive modeling
- mobile learning
- e learning
- business decisions
- business analytics
- key performance indicators