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The effect of price promotions on impulse buying: the mediating role of service innovation in fast moving consumer goods.
Seyed Hasan Hosseini
Fatemeh Haghverdi Zadeh
Majid Mohammad Shafiee
Ebrahim Hajipour
Published in:
Int. J. Bus. Inf. Syst. (2020)
Keyphrases
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electronic commerce
information goods
service quality
real time
web services
network effects
case study
service providers
service oriented
e learning
moving objects
end users
management system
information services
mobile services
online stores