Segmenting fintech users using a two-step cluster analysis.
Syadiyah Abdul ShukorPublished in: Int. J. Bus. Inf. Syst. (2024)
Keyphrases
- cluster analysis
- data mining
- categorical data
- hierarchical latent class models
- clustering algorithm
- k means
- clustering method
- data analysis
- factor analysis
- fuzzy clustering
- data mining techniques
- correlation analysis
- unsupervised learning
- data clustering
- clustering analysis
- cluster validity
- recommender systems
- multidimensional scaling
- partitional clustering
- data sets
- collaborative filtering
- knowledge discovery
- neural gas