Towards Preprocessing Guidelines for Neural Network Embedding of Customer Behavior in Digital Retail.

Douglas Cirqueira Markus Helfert Marija Bezbradica

Published in: ISCSIC (2019)

Keyphrases

customer behavior
preprocessing
neural network
behavior patterns
customer service
historical data
transactional data
customer data
customer segmentation
log files
customer base
prediction model
feature extraction
electronic commerce
end users
social networks
machine learning