The Dangers of Using Intention as a Surrogate for Retention in Brand Positioning Decision Support Systems.
Michel BallingsDirk Van den PoelPublished in: GfKl (2012)
Keyphrases
- decision support system
- decision support
- long term
- decision making
- decision makers
- management system
- case based reasoning
- expert systems
- medical decision support systems
- decision process
- data warehouse
- risk management
- e learning
- personal information
- cognitive load
- brand image
- agent based architecture
- databases
- artificial intelligence
- support systems
- emergency management