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Marketing Optimization in Retail Banking.

Ramasubramanian SundararajanTarun BhaskarAbhinanda SarkarSridhar DasarathaDebasis BalJayanth K. MarasanapalleBeata ZmudzkaKarolina Bak
Published in: Interfaces (2011)
Keyphrases
  • retail banking
  • commercial banks
  • website
  • data mining
  • risk management
  • log files