Age differences in perceptions of online community participation among non-users: An extension of the Technology Acceptance Model.
Jae Eun ChungNamkee ParkHua WangJanet FulkMargaret McLaughlinPublished in: Comput. Hum. Behav. (2010)
Keyphrases
- online communities
- social influence
- social media
- social networks
- virtual communities
- content analysis
- social networking
- social communities
- technology adoption
- online learning communities
- interaction analysis
- information diffusion
- social web
- community members
- technology acceptance
- positive feedback
- online social networks
- statistically significant
- age groups
- user acceptance
- end users