Topic-Based Audience Metrics for Internet Marketing by Combining Ontologies and Output Page Mining.
Jean-Pierre NorguetEsteban ZimányiPublished in: CIMCA/IAWTIC (2005)
Keyphrases
- website
- internet marketing
- search engine optimization
- data mining
- web pages
- knowledge discovery
- text mining
- information systems
- knowledge base
- data mining techniques
- semantic web
- online advertising
- web mining
- itemsets
- domain ontology
- data mining algorithms
- decision support system
- keywords
- topic distillation
- online marketing