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Multi-Keyword Multi-Click Advertisement Option Contracts for Sponsored Search.

Bowei ChenJun WangIngemar J. CoxMohan S. Kankanhalli
Published in: ACM Trans. Intell. Syst. Technol. (2015)
Keyphrases
  • sponsored search
  • search engine
  • keywords
  • web search
  • click prediction
  • click through rate
  • sponsored search advertising
  • website
  • digital libraries
  • user behavior