Unleashing the Power of mCRM: Investigating Antecedents of Mobile CRM Values from Managers' Viewpoint.
Arash NegahbanDan Jong KimChangsu KimPublished in: Int. J. Hum. Comput. Interact. (2016)
Keyphrases
- viewpoint
- information systems
- power consumption
- information technology
- mobile devices
- d objects
- mobile phone
- decision making
- customer relationship management
- standard deviation
- illumination conditions
- neural network
- mobile applications
- location aware
- mobile communication
- mobile learning
- parameter values
- mobile technologies
- mobile environments