Electronic Word-of-mouth via Twitter - Customer eWOM Motivations and Intentions.
Basim MusallamRodrigo MagalhãesPublished in: WEBIST (2012)
Keyphrases
- electronic word of mouth
- social network sites
- marketing strategies
- positive or negative
- social networks
- social media
- online reviews
- electronic commerce
- customer satisfaction
- personal information
- social interaction
- attitudes toward
- user generated content
- customer relationship management
- knowledge sharing
- life cycle
- online social networks
- software engineering
- call center
- information extraction
- data mining