GPHC: A heuristic clustering method to customer segmentation.
Zhao-Hui SunTian-Yu ZuoDi LiangXinguo MingZhihua ChenSiqi QiuPublished in: Appl. Soft Comput. (2021)
Keyphrases
- clustering method
- clustering analysis
- customer segmentation
- cluster analysis
- clustering algorithm
- hierarchical clustering
- spectral clustering
- data mining methods
- customer behavior
- fuzzy c means
- affinity propagation
- k means
- similarity measure
- data mining
- machine learning
- pairwise
- association rule mining
- search strategies
- subspace clustering
- customer relationship management