Examining the impact mechanism of social psychological motivations on individuals' continuance intention of MOOCs: The moderating effect of gender.
Zhen ShaoPublished in: Internet Res. (2018)
Keyphrases
- social factors
- continuance intention
- network centrality
- individual level
- social dynamics
- social psychology
- social networks
- online gaming
- negative impact
- learning experience
- independent variables
- social influence
- social media
- gender differences
- dependent variables
- user satisfaction
- social interaction
- perceived usefulness
- behavioral intention
- subjective norm
- factors that influence
- social capital
- individual differences
- computer self efficacy
- online shopping
- group members
- online communities
- learning styles
- mobile phone