Social Media Brand Engagement as a Proxy for E-Commerce Activities: A Case Study of Sina Weibo and JD.
Weiqiang LinPedro SaleiroNatasa Milic-FraylingEugene Ch'ngPublished in: WI (2018)
Keyphrases
- social media
- sina weibo
- social networks
- social media streams
- online social networks
- behavior analysis
- social activities
- electronic commerce
- collective behavior
- internet users
- key factors
- extensive set
- brand image
- activity recognition
- evolutionary algorithm
- artificial neural networks
- learning environment
- social interaction