Towards an Efficient Method of Modeling "Next Best Action" for Digital Buyer's Journey in B2B.
Anit BhandariKiran RamaNandini SethNishant NiranjanParag ChitaliaStig BergPublished in: ICDM (2017)
Keyphrases
- dynamic programming
- modeling method
- high precision
- mathematical model
- detection method
- theoretical analysis
- cost function
- objective function
- synthetic data
- mutual information
- high accuracy
- significant improvement
- pairwise
- preprocessing
- computational complexity
- classification accuracy
- computational cost
- experimental evaluation
- clustering method
- image retrieval
- segmentation method
- classification method
- data sets