Truthful Stochastic and Deterministic Auctions for Sponsored Search.
Esteban FeuersteinPablo Ariel HeiberMarcelo MydlarzPublished in: LA-WEB (2008)
Keyphrases
- sponsored search
- sponsored search auctions
- click prediction
- mechanism design
- combinatorial auctions
- budget constraints
- search engine
- online advertising
- auction mechanisms
- click through rate
- contextual advertising
- computational advertising
- online auctions
- bidding strategies
- multi attribute
- resource allocation
- web search
- click models
- lower bound
- search algorithm