How companies engage customers around accessibility on social media.
Erin L. BradyJeffrey P. BighamPublished in: ASSETS (2014)
Keyphrases
- social media
- marketing strategies
- consumer products
- customer data
- market segments
- online marketing
- potential customers
- market share
- customer satisfaction
- customer behavior
- customer base
- social networking
- customer service
- user generated content
- financial services
- social media data
- banking industry
- share knowledge
- marketing campaigns
- competitive environment
- social networks
- business activities
- content providers
- customer relationship management
- public opinion
- big data
- social media platforms
- service providers
- website
- data mining
- online social networks
- business processes
- social networking sites
- customer loyalty
- customer preferences
- credit card