Login / Signup
Facilitating cross-selling in a mobile telecom market to develop customer classification model based on hybrid data mining techniques.
Hyunchul Ahn
Jae Joon Ahn
Kyong Joo Oh
Dong Ha Kim
Published in:
Expert Syst. Appl. (2011)
Keyphrases
</>
data mining techniques
cross selling
data mining
machine learning
decision making
electronic commerce
decision trees
historical data
association rule mining
real world
data analysis
machine learning algorithms
social network analysis
call center
marketing strategies
churn prediction
customer segmentation