Determining the Customer Satisfaction in Automobile Sector Using the Intuitionistic Fuzzy Analytical Hierarchy Process.
S. RajaprakashR. PonnusamyJ. PanduranganPublished in: MIKE (2014)
Keyphrases
- customer satisfaction
- intuitionistic fuzzy
- analytical hierarchy process
- analytic hierarchy process
- judgment matrix
- fuzzy clustering
- group decision making
- service quality
- user satisfaction
- marketing strategies
- fuzzy comprehensive evaluation
- evaluation model
- fuzzy numbers
- decision makers
- fuzzy relations
- databases
- service providers
- genetic algorithm
- artificial intelligence
- information systems
- clustering algorithm
- expert systems
- multi criteria
- real time
- multi attribute