Business Practices of Marketing Agencies in Croatia.
Mario FraculjVanja SebekNikola DraskovicPublished in: MIPRO (2021)
Keyphrases
- telecommunications industry
- customer relationship management
- consumer behavior
- data mining
- decision making
- private sector
- return on investment
- direct marketing
- cross selling
- case study
- electronic commerce
- online marketing
- information sharing
- data mining technology
- business processes
- small and medium sized
- business models
- strategic management
- information systems
- financial services
- customer support
- customer retention
- internet marketing
- international business
- tourism industry
- success stories
- crisis management
- business process
- high tech
- website
- competitive environment
- customer service
- service delivery
- government agencies
- marketing campaigns
- social media
- business intelligence
- knowledge management
- business decisions
- human resource management
- customer behavior
- marketing strategies
- internet advertising
- information technology
- banking industry
- decision makers
- software industry
- competitive advantage
- customer data
- ethical issues
- search engine marketing
- federal agencies
- business managers
- customer loyalty
- database marketing
- public sector
- real world