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Using the uses and gratifications theory to understand gratifications sought through text messaging practices of male and female undergraduate students.

Melanie GrellheslNarissra M. Punyanunt-Carter
Published in: Comput. Hum. Behav. (2012)
Keyphrases
  • undergraduate students
  • male and female
  • text messaging
  • pedagogical agents
  • machine learning
  • statistically significant
  • case study