A content-based metric for social media influencer marketing.
Sue-Ting ChangJia-Jhou WuPublished in: Ind. Manag. Data Syst. (2024)
Keyphrases
- social media
- social networking
- image retrieval
- online consumer
- multimedia
- metric space
- user generated content
- distance measure
- social networks
- online social networks
- social media sites
- information filtering
- evaluation metrics
- social media platforms
- text mining
- retrieval method
- public opinion
- social activities
- real world events
- visual information retrieval
- relevance feedback
- user comments
- information systems