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Effect of Instant Messenger Use on Purchase Decision of Consumers: The Role of Communication Quality and Content.

Zhepeng LuXiaoshan WangJinghua Huang
Published in: WEB (2016)
Keyphrases
  • purchase decision
  • multimedia
  • high quality
  • quality measures
  • communication systems
  • multi agent
  • higher quality
  • communication channels
  • communication overhead
  • content delivery
  • social aspects