A probabilistic graphical model for brand reputation assessment in social networks.
Kunpeng ZhangDoug DowneyZhengzhang ChenYusheng XieYu ChengAnkit AgrawalWei-keng LiaoAlok N. ChoudharyPublished in: ASONAM (2013)
Keyphrases
- social networks
- brand image
- social media
- social network analysis
- social networking
- online social networks
- social interaction
- link prediction
- community detection
- community structure
- database
- network structure
- case study
- virtual communities
- trust model
- information diffusion
- social network data
- assessment process
- early adopters
- learning algorithm