Competitive Mobile Marketing and its Impact on the Mobile Eco System.
Asunur CezarSrinivasan RaghunathanPublished in: ECIS (2016)
Keyphrases
- mobile devices
- mobile phone
- mobile learning
- mobile environments
- mobile advertising
- context aware
- mobile applications
- mobile technologies
- information systems
- mobile commerce
- mobile services
- mobile computing
- computing environments
- website
- data mining
- location based services
- mobile users
- mobile networks
- learning environment
- location aware
- handheld devices
- intelligent mobile
- telecommunications industry