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Etsy and the long-tail: how microenterprises use hyper-differentiation in online handicraft marketplaces.

E. Mitchell ChurchRichelle L. Oakley
Published in: Electron. Commer. Res. (2018)
Keyphrases
  • long tail
  • online advertising
  • online learning
  • social media
  • recommendation systems
  • database systems
  • online auctions
  • power law distribution
  • search engine marketing