Factors affecting consumer stickiness to continue using mobile applications.
I-Chan FangShih-Chieh FangPublished in: Int. J. Mob. Commun. (2016)
Keyphrases
- factors affecting
- mobile applications
- mobile devices
- context aware
- factors influencing
- mobile phone
- user experience
- mobile users
- m learning
- key factors
- mobile services
- perceived usefulness
- smart phones
- location based services
- positive effects
- mobile platform
- mobile technologies
- wifi
- mobile environments
- end users
- electronic commerce
- wireless devices
- location awareness
- android platform
- mobile apps
- wireless technologies
- website design
- website
- mobile computing