User Satisfaction in Competitive Sponsored Search.
David KempeBrendan LucierPublished in: CoRR (2013)
Keyphrases
- user satisfaction
- sponsored search
- click prediction
- competitive market
- search engine
- online advertising
- information systems
- click through rate
- sponsored search auctions
- service quality
- click models
- structural equation modeling
- information quality
- web search
- user experience
- user queries
- additional features
- display advertising
- website
- customer satisfaction
- objective measures
- information retrieval