ProphetNet-Ads: A Looking Ahead Strategy for Generative Retrieval Models in Sponsored Search Engine.
Weizhen QiYeyun GongYu YanJian JiaoBo ShaoRuofei ZhangHouqiang LiNan DuanMing ZhouPublished in: CoRR (2020)
Keyphrases
- retrieval model
- retrieval functions
- search engine
- sponsored search
- user queries
- information retrieval
- retrieval systems
- search advertising
- language modeling
- information retrieval systems
- language model
- keywords
- retrieval effectiveness
- test collection
- document retrieval
- statistical language models
- web pages
- query expansion
- web search engines
- vector space
- retrieval framework
- web search
- tf idf
- generative model
- retrieval process
- language modeling framework
- relevant documents
- text mining
- implicit feedback
- query logs
- query terms
- search queries
- online advertising
- relevance feedback
- digital libraries
- machine learning