Antecedents of customer satisfaction in mobile commerce: Exploring the moderating effect of customization.
Veljko MarinkovicZoran KalinicPublished in: Online Inf. Rev. (2017)
Keyphrases
- customer satisfaction
- mobile commerce
- online shopping
- service quality
- electronic commerce
- technology acceptance
- continuance intention
- user satisfaction
- service providers
- marketing strategies
- mobile devices
- mobile users
- quality of service
- rapid development
- information systems
- language learning
- software development
- web services