Managing Trade-in Programs Based on Product Characteristics and Customer Heterogeneity in Business-to-Business Markets.
Kate J. LiDuncan K. H. FongSusan H. XuPublished in: Manuf. Serv. Oper. Manag. (2011)
Keyphrases
- electronic commerce
- international trade
- decision making
- consumer behavior
- enterprise systems
- business process
- customer base
- information systems
- business models
- business intelligence
- customer support
- business processes
- software vendors
- mission critical
- electronic markets
- customer data
- manufacturing companies
- customer loyalty
- data mining
- competitive environment
- marketing campaigns
- customer behavior
- enterprise architecture
- customer service
- product development
- business transactions
- consumer products
- knowledge management
- online shopping