Theoretical Foundations of Customer Engagement in Social Media - Implications for Businesses.
Malte WattenbergPublished in: HCI (21) (2024)
Keyphrases
- theoretical foundation
- social media
- electronic commerce
- customer data
- theoretical framework
- customer service
- social networking
- social media platforms
- social networks
- customer knowledge
- business transactions
- learning environment
- customer base
- user engagement
- customer relationship management
- customer loyalty
- internet commerce
- customer retention
- marketing strategies
- customer behavior
- customer satisfaction
- user generated content
- website
- competitive environment
- churn prediction
- public opinion
- student engagement
- call center
- information diffusion
- big data