How do organizations leverage social media to enhance marketing performance? Unveiling the power of social CRM capability and guanxi.
Zhimei LuoJinyuan GuoJose BenitezLaurent ScaringellaJiabao LinPublished in: Decis. Support Syst. (2024)
Keyphrases
- social media
- customer relationship management
- social structure
- social interaction
- social networking
- competitive advantage
- social networks
- social web
- user generated
- user generated content
- power consumption
- information systems
- information technology
- online social networks
- situational awareness
- big data
- online social media
- online consumer
- social connections
- social media platforms
- social media sites
- marketing strategies
- knowledge management
- social behavior
- social context
- social relationships
- organizational learning
- search engine
- social networking sites
- online communities
- website
- decision making
- online social
- social media data
- real world events
- business processes
- online marketing
- knowledge sharing