Exploring Impact of E-Marketplace Reputation and Reference Group on Trust of E-Marketplace.
Ying-Hueih ChenJyh-Jeng WuIrene R. R. LuShu-Hua ChienPublished in: PACIS (2013)
Keyphrases
- electronic marketplaces
- trust model
- trust evaluation
- reputation systems
- electronic commerce
- reputation management
- individual level
- trust management
- trust and reputation models
- online auctions
- business models
- neural network
- virtual communities
- online marketplaces
- reputation models
- data sets
- management system
- agent mediated