Near Optimal Mobile Advertisement User Selection with Interested Area Coverage.
Wanru XuPanlong YangMaotian ZhangChaocan XiangYiwei XuPing LiXuangou WuPublished in: CBD (2016)
Keyphrases
- user interaction
- user interface
- relevance feedback
- mobile phone
- mobile advertising
- user experience
- mobile learning
- mobile internet
- mobile terminals
- user groups
- user requirements
- user interests
- data sets
- end users
- recommender systems
- mobile devices
- mobile applications
- user profiles
- information overload
- query formulation
- multiple users
- genetic algorithm
- neural network