The Uncertain Value of Uncertainty: When Consumers Are Unwilling to Pay for What They Like.
Alice MoonLeif D. NelsonPublished in: Manag. Sci. (2020)
Keyphrases
- uncertain information
- possibility theory
- uncertain data
- incomplete information
- decision making
- imprecise information
- incomplete knowledge
- imprecise data
- uncertain databases
- decision theory
- triangular fuzzy numbers
- database
- expected utility
- robust optimization
- online shopping
- multi criteria
- fuzzy logic
- multi agent
- social networks