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Using Eye Tracking to Gain Insight into TV Customer Experience by Markov Modelling.
Zhi Chen
Shuai Zhang
Sally I. McClean
Gaye Lightbody
Michael Milliken
Ian Kegel
Aygul Garifullina
Published in:
SmartWorld/SCALCOM/UIC/ATC/CBDCom/IOP/SCI (2019)
Keyphrases
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eye tracking
eye movements
eye tracker
visual attention
human computer interaction
eye tracking data
cognitive style
eye gaze
head mounted
program comprehension
implicit feedback
gaze direction
gaze estimation
eye tracking technology
artificial intelligence
usability testing
viewpoint
visual search