Understanding the WOM behaviour of e-service users: an empirical study in online travel services.
Hongxiu LiReima SuomiPublished in: Int. J. Netw. Virtual Organisations (2016)
Keyphrases
- social networking sites
- online services
- product reviews
- service providers
- mobile services
- rapidly in recent years
- web services
- service discovery
- information sources
- end users
- value added services
- service offerings
- context aware services
- service delivery
- mobile phone users
- service composition
- internet services
- social networking
- social media
- online social networks
- user centric
- social networks
- context aware
- opinion mining
- search engine
- consumer behavior
- user interface
- online video
- virtual communities
- sentiment analysis
- user behavior
- user interaction
- data sources
- user generated content
- cloud services
- service quality